Field notes

Practical thinking for consequential growth decisions.

Clear frameworks for operators and investors building more measurable, transferable home-services growth.

Featured · Acquisition integration

The first 100 days of marketing integration after a home-services acquisition

An operator framework for protecting demand, customer continuity, local brand equity, and enterprise value while the platform establishes one commercial truth.

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02 · Executive scorecards

The Home-Services Marketing Metrics PE Sponsors Should Actually Review

A board-ready scorecard for connecting demand, response, booking, capacity, realized revenue, and contribution.

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03 · Revenue chain

Why More Leads Do Not Fix a Home-Services Revenue Gap

A practical diagnostic for finding whether demand, response, booking, capacity, realization, or contribution is constraining growth.

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04 · Portfolio governance

How to Govern Marketing Across Multiple Home Services Brands

Research and operator guidance in development.

05 · Measurement

Where ServiceTitan Attribution Breaks—and What Executives Should Ask

Research and operator guidance in development.

06 · Operating model

When a Home Services Platform Should Centralize Local Marketing

Research and operator guidance in development.