Perspectives · Corne Nieuwoudt
The first 100 days.
The decisions that matter.
My perspective on integration, marketing, and growth in PE-backed home services. What to preserve, what to change, and how to tell whether the work is creating value.
Point of view · September 23, 2026
Integration progress should show up in the business.
A completed migration is a milestone. A stronger revenue engine is the outcome. Here is the distinction I would bring to the first 100 days.
Read my perspective →Acquisition integrationProtect customer continuity and local brand equity while establishing a shared commercial baseline.
Read the article →Executive scorecardsConnect demand, booking, capacity, realized revenue, and contribution.
Read the article →Revenue growthFind the operating constraint before increasing acquisition spend.
Read the article → For practical implementation frameworks and industry analysis, explore Soaring Demand Insights.
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